Download Library
The RR Download Library contains $600+ in stand-alone resources! Use this collection of tools to save your restaurant tons of precious time and money...
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Small Footprint Big Impact Startup Advice for Restaurants: Report & Checklist -- With a smart plan and disciplined execution, small can be mighty. Here's some hard-earned advice for making it work. (PDF) 
Menu Power Words -- Your menu is one of your most powerful selling tools. It should be more than just a list of items, ingredients and prices with bland descriptions. It should tell your story with flair and tap into your customers emotions. A study showed that a restaurant can increase sales by up to 30% just by using enticing menu descriptions on their menu. Spice up your menu with this list of descriptive words and phrases. (PDF) 
Up-Selling Report -- 17 Sure-fire selling sentences for higher ticket averages. Statistics show that at the very moment of purchase 30%-60% of all people can be easily up-sold. They've already picked you. Their money is on the table. They're in "buying" mode. They are HOT! There is NO faster, easier way to generate instant cash – than with upselling. (PDF) 
The Five Hour Restaurant Work Week - Chapters 9 & 10 - This is a great book! In this download author and longtime independent restaurant owner, Edmund Woo, shares two of the best chapters - Chapter 9 on Training and Chapter 10 on Marketing. It's an absolute must read for all operators. (PDF) 
101 Leasing Tips for Restaurant Tenants -- Packed with tips for your next negotiation. "Guaranteed To Help Tenants Negotiate With Any Landlord... And Save Thousands Of Dollars On A Commercial Lease Or Renewal." (PDF) 
Real Restaurant Marketing Campaigns and Their Results -- Seeing the marketing strategies other restaurants have used and what results those campaigns delivered, is invaluable. That's what this report offers -- a chance to discover how restaurants like yours are generating more leads and increasing sales with postcard marketing. (PDF) 
Loyalty Report -- Tips on increasing your share of business in your market. Discover how to affordably, automatically and predictably increase sales using technology. Attract customers and keep them forever by giving them continual and repeated reasons to return and spend money with you – over and over and over. (PDF) 
How to Automatically Turn New Movers into New Money for Your Restaurant -- In this 23-page e-book, restaurant marketing expert Michael Attias shares the secrets that will have you walking away with a master marketer’s mindset -- the skill you must have to thrive in your restaurant business. (PDF) 
10 Easy Marketing Tips -- There are ways to get the word out about your restaurant without busting your budget or taking away from the time you need to run your restaurant. These 10 easy marketing tips will help you crank up your revenue without undercutting what you’ve worked so hard to build. (PDF) 
The Five Most Dangerous Restaurant Marketing Mistakes -- This report is meant to help you recognize five dangerous marketing mistakes and provide you with some alternatives. (PDF) 
25 Common Restaurant Business Mistakes -- Every restaurant owner makes mistakes! This report highlights some of the common mistakes to try to help you evade the same decisions. (PDF) 
The Profit Power of One More Visit -- Chasing after people with expensive mass-media using crazy profit murdering discounts and coupons is the hardest, most expensive and least productive way to drive sales. This report shows how just one extra visit from your customers has huge impact on the bottom line. (PDF) 
The Restaurant Marketing Report -- In this special 22 page report Nathan discusses the challenges inherent in advertising and marketing for smaller restaurants. He then shares insights from his research and delves into the "Restaurant Marketing Funnel" as an important tool for achieving marketing success through customer attraction and relationship development. (PDF) 
Dining Service Quiz -- 10 Tips To Help You Quickly Improve Dining Room Service & Increase Restaurant Profits. (PDF) 
25 Restaurant Business Rules -- These 25 rules are the secret principles that successful businessmen and women employ as the underlying foundations for running their businesses. Use them yourself as guiding principles for your restaurant business. (PDF) 
Using Online Restaurant Coupons -- This special 23 page report discusses how restaurants can use online coupons to generate new customer leads, more return visits and bigger profits. (PDF) 
The Essential Guide to Restaurant Grease Traps -- What They Are, Why They Clog, and How to Prevent Backups and Emergencies from Costing Thousands of Dollars This Year. (PDF)
- Gen X Restaurant Targeting Action Plan (PDF)
- Gen Y (Millenial) Restaurant Targeting Action Plan (PDF)
- Gen Z Restaurant Targeting Action Plan (PDF)
- Gen Alpha Restaurant Targeting Action Plan (PDF)
- Local SEO Checklist (PDF)
- Review Response Templates (PDF)
- Restaurant Email Marketing Sequences (PDF)
- Guest Spotlight Submission Form (PDF)
- Reverse Happy Hour Flyer (PDF)
- First Visit Kit Template (PDF)
- Restaurant SMS Script Set (PDF)
- Restaurant Daily Social Posts Calendar (PDF)
- Danny Meyer: Enlightened Hospitality One-Pager (PDF)
- Unreasonable Hospitality One-Pager (PDF)
- 5-Minute Restaurant Social Media Toolkit (XLS)
- Restaurant Marketing Campaign Tracker (XLS)
Forms / Lists / Checklists / Spreadsheets
- Small Footprint Restaurant Startup Checklist (PDF)
- Extra-Small Restaurant Startup Success Checklist (PDF)
- Pre Shift Huddle Sheet (PDF)
- Internal SOP Sample Template (Blank) (PDF)
- Daily Success Habits Restaurant Operators (PDF)
- Smart Goal Worksheet (PDF)
- Monthly Goal Tracker (XLS)
- Department KPI Scorecards (XLS)
- Restaurant KPI Scorecard (XLS)
- Catering Supply Ordering Template (XLS)
- Bar Inventory Ordering Template (XLS)
- Restaurant Supply Ordering Template (XLS)
- Inventory Tracker Template (XLS)
- Tech Stack Audit and Comparison (XLS)
- Restaurant Training Tracker (XLS)
- Career Development Tracker (XLS)
- Sample Server Scorecard (XLS)
- Steps of Service Checklist (Word)
- Hands-on Training Activities Checklist (Word)
- Bonus Plan Example for Managers & Staff (PDF)
- Food Sales Tracking Sheet (PDF) (XLS)
- Beverage Sales Tracking Sheet (PDF) (XLS)
- Hourly Sales & Customer Counts (PDF) (DOC)
- Half-Hourly Sales & Customer Counts (PDF) (DOC)
- Recipe Costing Card (PDF)
- Credit Card Fee Evaluation Spreadsheet (XLS)
- 13 More Spreadsheets available via the "Rock Your Restaurant" book page...
- Secret Diner Promotion -- Promotion overview and templates for running an "in-house" mystery diner program using real customers from your loyalty club or database -- A smart customer service program for any restaurant! (PDF)
- Prize Giveaway Promotion -- Text and templates for running a contest at your restaurant. This particular example uses a 32" TV giveaway around the Christmas holiday, but could be modified in many ways. (PDF)
- Make Event Promotion/PR Easy with These 27 Questions That Will Spark Ideas
- Publicity Tips For Owner's, Chefs & Foodies -- Bonus seminar handout with 51 story ideas. Cherry-pick the ones that will work best for you, then start pitching. (PDF)
- 26 PR Tips -- Tips to help you generate publicity. (PDF)
- Rehearsal Guide: Role Play -- One of the best methods for helping staff gain confidence and increase performance is through role playing. This sample guide offers a number of role playing scenarios including: anticipating needs, suggestions & recommendations, and suggesting wine. (PDF)
- Rehearsal Guide: Communicating Effectively -- Contains a selection of exercises and training games to reinforce training topics. (PDF)
- Rehearsal Guide: Body Language -- Contains a selection of exercises with tips on effectively using and reading body language. (PDF)
- Restaurant Manager Appraisal – QSR (Word)
- Dining Room Manager Appraisal (Word)
- Banquet Manager Appraisal (Word)
- Server Appraisal (Word)
- How To Get Employees To Do What You Want - Workbook Guide to Accompany Seminar (PDF)
- The Sins of Bar Management: Tips for Rescuing Your Bar (PDF)
- Gun to the Head Marketing - Seminar Slides (PDF)
- 4th Quarter Catering - Holiday Calendar Countdown - Make sure you're prepared for crunchtime! Here's a proven timeline for your preparation and marketing to your clients. (PDF)
- Restaurant Menu Design & Engineering: Seminar Handout (PDF)
- Publicity Tips For Owner's, Chefs & Foodies -- Bonus seminar handout with 51 story ideas. Cherry-pick the ones that will work best for you, then start pitching. (PDF)
- 7 Must Do's For Controlling Labor Costs -- one page seminar summary handout (PDF)
- Social Media For Restaurants -- Full 20+ page Seminar Transcript and social media resources list (PDF)
- Double Your December: Ignite Online Sales for the Holiday -- Slides (PDF)
- Kick Groupon to the Curb: The 4 Truths of Online Marketing for Restaurants - Seminar Slides (PDF)
- Facebook Marketing for Restaurants -- Seminar Slides (PDF)
- 7 Tips for a Better Restaurant Website -- Seminar Slides (PDF)
- 30+ Places Online to Promote Your Live Events - Seminar Slides & Seminar Cheat Sheet (PDF)
- Web Must Do's For Restaurants -- Bonus Handout & Seminar Outline. (PDF)
- Marketing Plan & Other Marketing Elements -- Contains an overview of Marketing Plan elements. Also includes sections on pricing strategy, differentiation and competitive advantage. (PDF)
- Restaurant Market Analysis -- Elements to help with a business or marketing plan. (PDF)
- Fresh Start for Building Profits -- Five major areas to think about for your business. (PDF)
- Negotiation – Tips and Strategies -- Quick tip sheet listing common mistakes as well as information needed to negotiate and strategies for creating successful agreements. (PDF)
- Steps to Effective Problem Solving -- Outlines the seven key steps to work through in problem resolution. (Word)
- Positioning & Value Creation -- This presentation highlights the elements necessary to successful positioning and the strategies to create value for your restaurant. (PDF)
- Strategy Presentation -- This presentation talks about the strategic process, competitive advantage as well as strategic insights and principles. (PDF)
- Preventing Foodborne Disease Through Proper Cooking, Cooling and Storage -- Special Report looking at common causes of food safety solutions and how to eliminate the threats. (PDF)